Fresh Gum
Creating an Engaging Ad Campaign from Concept to Launch
Results at a Glance
72hrs
Concept to Launch
Premium
Production Quality
100%
Creative Direction
Complete
End-to-End Campaign
The Challenge
As a personal project, I wanted to demonstrate my ability to conceptualize and execute a complete advertising campaign for a consumer product with limited resources and time. The challenges included: creating premium-looking content with minimal budget, developing a distinctive creative concept for a common product, handling all aspects of production independently, and achieving professional results in a short timeframe.
Our Solution
I developed a comprehensive approach to creating a complete ad campaign with a distinct brand identity and creative direction. I personally handled all aspects including photography, styling, and editing, designed campaign assets across multiple formats, and implemented strategic storytelling techniques to showcase the product benefits effectively.
How We Implemented
Created a distinct brand identity and creative direction
Personally handled photography, styling, and editing
Designed campaign assets across multiple formats
Implemented strategic storytelling techniques
Remarkable Results
Successful creation of a professional ad campaign in 72 hours
Demonstrated ability to handle all aspects of creative production
Developed a portfolio piece showcasing end-to-end campaign creation
Created content that effectively communicated product benefits
Content Showcase
Project Timeline
Day 1: Concept & Planning
Developed the creative concept, planned shots, and prepared production elements.
Day 2: Production
Executed photography/videography and gathered all needed content assets.
Day 3: Post-Production & Delivery
Completed editing, finalized campaign materials, and prepared for publication.
“This personal project demonstrates my ability to handle the full creative process from concept to delivery. It showcases my skills in creative direction, production, and brand storytelling - all critical elements I bring to client projects.”
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